What Is A Branding Exercise?
I have a branding assignment from a mid-sized national trucking company. They specialize in time-sensitive marketing materials. The company, call them Ajax, provides superior transport services and has...
View ArticleHow Branded Should We Be For Our Centennial?
The non-profit I work for is celebrating its centennial next year and we are having a debate regarding how much we should brand our various non-centennial events/fundraisers with our centennial...
View ArticleTheme For Major Software Conversion
Our team is trying to develop a theme for a major software conversion our company is undertaking. This theme should be relevant to our internal resources that will be affected by the conversion, as...
View ArticleBusiness Lawyer Marketing
I'm putting together a marketing/PR proposal for a 3-person law firm. I'm coming up with various ideas to promote any of the three of them, but particularly need help with the one who does business...
View ArticleThe Right Way To Start A Business?
I have a wonderful idea for a new business that I believe is going to be quite successful. I know I have to get a website going and jump in with both feet into social media with the blogs I have...
View ArticleHow To Brand My Haircare Business?
I am re-entering the world of haircare/styling as a result of being laid off for the fifth time in the last ten years. I will be renting booth space in a salon. The salon is nice and has a great,...
View ArticleClik here to view.
Rebranding our Green Business
When we named our business, we did not realize how important it is that the name reflect what we do, although in a way it has worked out as we can add other segments under the main umbrella name. We...
View ArticleClik here to view.
Build Your Personal Branding
(Photo by Sam) When you're thinking of starting a new business, it all comes down to your personal branding. Why should someone choose to work with you? You can create websites. So can they. You can...
View ArticleRebrand Construction Company
I run a small construction / renovation company. We specialize in the higher end of the market. Most of our work comes through referrals, but I'd like to advertise on occasion, to fill in the slower...
View ArticleColor Scheme For Sports Bar?
I'm looking for a paint color for my new sports bar. The carpet will be dark green with beige flecks. The wainscoting will be medium brown wood paneling, up to four feet. Above the wainscoting, I'm...
View ArticleBranding And Marketing A Kindergarten
The enrollment rate of the kindergarten has dwindled so badly the centre is in the reds for a while. It is run like a missionary centre trying to serve the poor and underprivileged around the centre’s...
View ArticleName My Parent Company
I am going to start a new company,in collaboration with other companies that will deal with pure consulting services, related to IT, Travel, Real Estate and so on. This is going to be the mother...
View ArticleBranding Norwegian Salmon
I’m looking for a few ideas on how to build a brand for Norwegian salmon. This product is used in restaurant Kitchens and sushi bars, therefore it does not go into any retail space where there is a...
View ArticleBranding A Monthly Giving Program
We are a nonprofit org with a mission of assuring families have the means to meet their basic needs. We offer programs designed to help people get a new or better job (English as a Second Language,...
View ArticleManaging Names And “Brand Or Stage” Names
Trying to optimize for an artist website and the dilemma is with the difference in his name and his “brand.” His widowed wife is the steward of his work and she is trying to carry on his artistic...
View ArticleHow Do I Get Appropriate Brand Visibility?
I really need your help with how to go about placing an appropriate ad (countries or agencies that would be interested in the product) to meet my target audience. What platform is cost effective for a...
View Article
